What’s the last thing you want to hear while at the theater? A baby crying? People on their phones? What about people’s reactions?
Well some theaters in China are testing out what they call “Bullet Screens” which will allow you two experience 2/3 of the last things you would possibly want to hear while at the movies.
The idea is that the movie watchers will text their reactions to the movie, and the text will be projected on this Bullet Screen for the entire audience to experience. You have a clever comment to add, text the screen. You want to ask the man in front of you that he is blocking your view, text the screen.
I honestly do not know what actual use anyone would have for this. It seems rather disruptive and would only be a negative to the whole movie-going experience. However, this Bullet Screen idea has received a fairly positive response from in the Chinese cities that have used it.
In China, many people watch movies almost exclusively on their phones and have gotten used to the idea of texting during the video. They share their reactions and comments within a community of movie watchers, which is great social interaction for those who want to partake. Unfortunately, this Bullet Screen affects everyone in the theater.
I don’t know about you, but I am not paying $20 to be constantly distracted by texts. The theater experience would be completely ruined. The only way they could make it worse is if they added a baby’s cry every time the text came in.
What do you think? Do you like the idea of a communal experience, where you can share your thoughts and reactions? Or would you prefer to be sucked into the movie without the distractions of a woman texting, “DON’T GO IN THERE.”